VIP Care Pavilion Launches New Brand Image and Website

Focusing on Personalized and Devoted Memory Care.

Margate, FL VIP Care Pavilion, a memory care focused community, is launching a new refreshed image, website and messaging to convey their strong, personalized services specializing in treating those with Alzheimer’s and dementia. ( Through the rebrand, VIP is emphasizing their high level of expertise, dedicated close-knit family spirit and “hands-on” approach toward this specialized care. With an already stellar reputation for over 15 years, the refreshed brand positions the community as one of the best memory care communities in the United States.

“Hands On Care and Direct Family Support” is paramount at VIP Care Pavilion, says Donna Peterson, Director of Business Development.

Since 1999, VIP Care Pavilion has specialized solely in the care of Alzheimer’s and dementia patients, caring for all stages of cognitive disorders. Each resident receives a customized structured program ranging from Minimum, Intermediate, and Maximum memory disorders– allowing each resident to age in place with dignity through end of life.

Bild & Company’s Chief Branding Officer, Jennifer Ruyle, spearheaded the rebranding project with a focus on stronger messaging that would resonate with those caregivers looking for the highest quality of memory care for their loved ones.

“VIP provides so much more than meets the eye but their current brand look and website weren’t quite reflecting that level of devotion. They also really needed a more contemporary image to appeal to today’s more savvy adult children.” Ruyle said.

VIP Care is also reinforcing their memory care success by sharing a series of personal testimonies on the website. These heartfelt stories give potential residents and their families’ insight into the devotion and positive experiences at the community.

For questions regarding VIP Care Pavilion, email Donna Peterson at or call 954-410-6268. For more information addressing rebranding, contact Jennifer Ruyle with Bild & Company at